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Due to the fact that the actual Bergman & Moore model was developed in 1990, finding actual products created with the model today in 2011 is quite difficult. Many new models have been developed since then and the model has been updated as needed by others. There are not many examples available online to share or review that are documented. In order to demonstrate examples of the Bergman & Moore instructional design model, some examples of multi-media video products were selected and the following documents and examples were created or used assuming what the production would look like using the Bergman & Moore model.
Examples of Instructional Design Products:
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Films and materials for the rapid training of military personnel
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Multimedia CD-ROMs as stand alone educational software
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Instruction manuals (i.e. the software "for dummies" series)
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Materials produced for open, flexible and/or distance learning
- Tutorial videos
- Instructional learning games
Examples of Standard Documents Bergman & Moore Used & Found Helpful in Creating their Products:
The main goal of the Bergman & Moore model is documentation and deliverables preparation in order to visualize the end result prior to beginning. The model then begins by building the project team with roles, responsibilities and commitment, then moving into the planning agenda. After the planning agenda is complete, the Bergman & Moore model follows 6 main steps to develop and implement a product. Each of the 6 main sections (highlighted below) within the instructional design include Input, Activities, Deliverables, and Evaluation steps.
The planning agenda includes the 12 items as follows:
- Introduction to the Project
- Identification of the Goals
- Potential Application Areas
- Preliminary Schedule of Major phases
- Key Roles and Responsibilities
- Preliminary Training Requirements
- Determine need for Formal Analysis
- Identify Potential Vendors
- Identify Vendor Support Requirements
- Estimate Project Costs
- Secure an Agreement to commit resources
- Agree on the next Project Activity
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Analysis
- Inventory Available Skills
- Evaluate Existing Analysis
- Conduct Market Research
- Perform Preliminary Analysis
- Conduct and Application Design Session
- Publish and Application Description Document
- Evaluate the Analysis Phase Work Products
- Obtain Staff Sign off
Misc
Problem Analysis - Why
Audience Analysis - Who
Task/Needs Analysis - What
Environment Analysis – Where
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Design
- Assess design skills
- Review Analysis Documents
- Create the High-Level Design Work Products
- Evaluation of High-Level Design
- Detail Design – Treatments
- Detail Design – Strategies
- Detail Design – The Production Flow Chart
- Documenting the Detail Design
- Evaluating the Design Documentation
- Obtain Sponsor Signoff on the Design
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Developing
- Developing the Documentation Components
- Developing the Super Storyboard
- Developing the Video Storyboard
- Developing the Audio Scripts
- Developing the Shot Lists for Still Frames
- Developing the Art Renditions
- Developing the Computer Graphic Renditions
- Assembling a Production Data Base
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Production
Taking all the paper trail and turning it into something
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Authoring
Coding, Testing, and Tuning
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Validating – 3 ways/options
- Prototyping the Application
- Skipping the Validation
- Formal Validation
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Other Examples of Interactive Video Products can be found at the following websites:
http://www.screenonline.org.uk/archiveinteractives/index.html
http://www.stagework.org.uk/mckellen/
http://www.interactivemovies.org/design/movies.php
http://www.bbc.co.uk/science/humanbody/body/index_interactivebody.shtml
http://www.medtropolis.com/vbody.asp
http://videos.howstuffworks.com/howstuffworks/164-how-car-design-works-video.htm
http://vimeo.com/3143657
http://www.youtube.com/watch?v=JQtb-3tgmy8
Comments (3)
Sheneka Carter said
at 8:04 pm on Mar 10, 2011
I vote for the panda bus service. Something like that would definitely work for our purposes. Only regret is how long it is. We need to be able to show the video and then break it into its parts. But I like the simplicity and the graphics something similar would work fine.
Jessica Pettyjohn said
at 9:43 pm on Mar 27, 2011
Kari this is looking good! I love how you explain each step and the graphics are spot on! Great job!
Eddie Mathews said
at 10:45 pm on Mar 27, 2011
Nice job! I went through and adjusted the bullets and lists (quirky behaviors in wikis but I think they are all the same)
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